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BOSS Hugo Boss - Andoya OM 10113273 0 (Black) - Apparel

BOSS Hugo Boss - Andoya OM 10113273 0 (Blue) - Apparel

BOSS Hugo Boss - Anemonefish BM 10144 (Black) - Apparel

BOSS Hugo Boss - Jolo OM 10135293 01 (Black) - Apparel

BOSS Hugo Boss - Jolo OM 10135293 01 (Blue) - Apparel

BOSS Hugo Boss - Killfish BM 1012462 (Black) - Apparel

BOSS Hugo Boss - Lobster BM 10112395 (Black) - Apparel

BOSS Hugo Boss - Lobster BM 10112395 (Red) - Apparel

BOSS Hugo Boss - Oyster BM 10112474 0 (Black) - Apparel

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Ruthie Davis designs some of the most exquisite shoes in the world. A seasoned veteran in the fashion industry, Davis went on to start her own shoe company in 2006 and hasn’t looked back. Due to her business savvy and vision, her shoes are now available in the finest retailers around the globe. In an exclusive interview Ruthie Davis talks to me about the growth of her company, importance of social media and advice to those looking to get into the fashion business. Q: Tell me about your upcoming Spring/Summer Collection. What inspired it? A: Spring 2012 is about loving life. Colors are warm and bright with nouveau pastel neons in bubblegum and coral and a hardcore glam edge. It’s rich with warm, yellow golds, reminiscent of an afternoon in St. Tropez, interweaving the 70’s feel of a sun-kissed Farrah Fawcett with her voluminous golden hair and tiny orange maillot. Spring 2012 is a hot palette, a Palm Springs mirage, a desert moon, and a hard rock fantasy.